GE Reveal® Soft White 100W Incandescent Replacement* Bulb. Clean, beautiful Light®. Uses 28% less energy*. Photos enhanced to dramatize difference in color. 0.9 year life**. Uses only 72W. 1120 lumens. Brightness 1120 lumens. GE halogen technology. 4 enhanced spectrum halogen bulbs. Transform every room in your home from ordinary to extraordinary with GE Reveal® bulbs. Reveal's unique neodymium glass filters out dull, yellow rays unlike regular soft white bulbs, leaving you with enhanced, vivid surroundings. *Provides nearly the same light output as a 100 watt Reveal® incandescent bulb (1120 vs. 1260 lumens). **Based on 3 hours use per day. Lighting facts per bulb: Brightness - 1120 lumens. Light appearance warm - 3000 K. Energy used - 72 watts. Reveal® and Clean, Beautiful Light® are registered trademarks of GE. 800-GE-Light. Visit us on the internet... www.gelighting.com.