100% all natural. Now longer lasting. The Cowboy Way - Grilling over an open fire is the oldest method of cooking known to man. On the western frontier it was the only way to feed hungry cowhands. Frontier food was prepared over glowing wood embers and was characterized by its hearty flavor and inviting aroma. It was over those traditional fires that Cowboy Cuisine was born! Cowboy Charcoal is an all natural charcoal product, it burns cleaner, lights easier and cooks hotter than briquets. This allows you to use less charcoal and cook quicker. Made in Mexico.