New look same formula. No 1 dermatologist recommended facial skincare brand. Dry to normal, sensitive skin. Gently cleanses face and body without drying skin. 5 skin sensitivity signs. This bar is specially formulated with 5 nourishing ingredients to gently cleanse without stripping or drying skin. Leaves your skin feeling soft, clean and hydrated. Defends against 5 signs of skin sensitivity: Weakened skin barrier; Dryness; Roughness; Irritation; Tightness. Soap free. Won't clog pores. Hypoallergenic.