1-min light-up fun! For each row. New. ADA accepted. American Dental Association. Less mess suction cup. Firefly toothbrushes are fun to use and help create good oral care habits at an early age. Our Firefly Ready Go Brush flashes for at least 60 seconds, the dentist recommended time for proper cleaning of each row of teeth. To encourage brushing, the green light flashes for 30 seconds, the yellow light flashes for 30 seconds, and red light flashes for 5 seconds so you know when to change rows. Brush twice per day. Batteries included. When light no longer flashes, it is time to change your brush (approx 3 months). The ADA Council on Scientific Affairs' Acceptance of FireFly Ready Go Brush Lightup Timer Toothbrush is based on its finding that the product is effective for removing plaque between teeth and helping to prevent and reduce gingivitis, when used as directed. CE listed. Questions? Comments? Toll Free: 1-866-373-7374. Visit us online at: www.drfresh.com. www.fireflytoothbrush.com. Made in PRC.