No artificial flavors. Gluten-free. Halal. No artificial colors, or preservatives. New! Since 1970. With fluoride. Sls-free. Gently whitens teeth. Fights cavities. Safe for enamel. Safe for everyday use. With plant-based activated charcoal. Activated charcoal adds a gentleness benefit to our whitening formula. What's inside matters: We've been making safe and effective natural personal care products for you and your family since 1970! It all started when Tom and Kate Chappell moved to Maine. They couldn't find natural products for their children that supported their healthy lifestyle, so they made their own. This passion and pioneering spirit lives on at Tom's of Maine today. Our Stewardship Model, with standards for natural, sustainable, and responsible, guides every decision we make about our ingredients, processing, and packaging. To learn more about our Stewardship Model, and what natural means at Tom's of Maine visit www.tomsofmaine.com. What makes a product natural and good? At Tom's, it includes how we make it. Cruelty free - No animal testing. I.P.S - We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. www.tomsofmaine.com. www.tomsofmaine.com/terracycle. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Certified 100% recycled paperboard. Printed with soy ink. Cruelty free - No animal testing. Sustainable practices are a priority in every aspect of our business. We strive to maximize recycled content and recyclability of our packaging. TerraCycle: Goodness = Less in landfills. Recycle Toms of Maine and other packaging through the TerraCycle collection program and earn rewards for your favorite nonprofit or school. Visit www.tomsofmaine.com/terracycle to learn how.