Clear, non-greasy. Water-based. Alcohol-free. Compare to K-Y Jelly (This product is not manufactured or distributed by Reckitt Benckiser Limited, owner of the registered trademark K-Y). Lubricating jellies are widely used in gynecological and hospital procedures. This product is not a contraceptive and does not contain a spermicide. 100% quality guaranteed. Like it or let us make it right. That's our quality promise. supervaluprivatebrands.com.