Keurig: Genuine K-Cup pods. The Story of Breakfast Blend: We introduced this blend in 1998 for those who prefer a milder cup. A shade lighter than most of our offerings - more toasty than roasty - it was the result of playing with roast and taste profile together for a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character, it's light and lively with a soft sweetness. Only genuine k-cup pods are optimally designed by Keurig for your Keurig coffee maker to deliver the perfect beverage in every cup. Committed to 100% ethical coffee sourcing. Recyclable (Check locally - not recycled in all communities) K-Cup pods. Peel, empty, recycle. Peel: Starting at puncture, peel lid and dispose. Empty: Compost or dispose of grounds. (Filter can remain) Recycle: Check locally (Not recycled in all communities) to recycle empty cup. Visit Keurig.com/recyclable to learn more. Committed to 100% Ethical Coffee Sourcing in partnership with Conservation International. Learn more about Starbucks sustainable and ethical sourcing practices athome.starbucks.com/ethical-sourcing. Starbucks Rewards: Join today: starbucks.com/morestars.