With Vitamin E. 10x more moisturizers (10x more moisture vs regular soap for smooth skin) plus D'Hydratants (10x more moisture vs regular soap for smooth skin). Regular soap can leave your skin dry. Olay Moisture Outlast bar is different. Olay Age Defying Moisture bar is specially formulated with creamy Olay lather. With continued use, you'll have a soft and smooth feeling. It goes beyond cleansing, delivering Olay moisturizers to the skin. So you can be your best beautiful. It's even gentle enough to use on your face. Questions? 1-800-652-9261. www.olay.com.