4.0 in x 4.0 in. 352 sq ft. 176 3-ply sheets per roll. 18 double rolls = 36 regular rolls (Compared to an Ultra Regular Roll with 88 sheets). 3-ply with Innerlux layer. Clean you expect, gentleness you want. Flushable & septic safe. Stay fresh with Quilted Northern Ultra Plush. The comfort you trust with the clean you can rely on. www.quiltednorthern.com. Septic safe.