Vitamin enhanced & extra moisturizing. Softens skin. Dermatologist tested. Doctor recommended. Hypoallergenic. Trusted by moms for generations. Gentle baby lotion is a rich, creamy lotion enriched with vitamins that helps soften and nourish delicate skin. The original baby scent will leave your baby smelling wonderful - as a baby should. Moisturizing emollients. All-day moisturization. Vitamin enhanced. Doctor recommended. Made in the USA.