New scent. Feels fuller. Looks thicker. With caffeine. Great hair should be simple. Shampoo plus conditioner in a pH balanced fortifying formula that strengthens and helps boost density, for fuller and thicker-looking hair. Enriched with caffeine, hydrating vitamins and protein-dense minerals to quench dryness and add moisture to improve fine or thinning hair. Not tested on animals. Questions or comments? 1-800-487-7273. www.pertplus.com. Made in Canada.