Herr's Popcorn! So great tasting! So fluffy! It's the way they're made. Our kernels are hot-air popped and then flavored with pure vegetable oils. We make our popcorn with the same pride that we've been putting into our products for half a century. So no matter which great tasting Herr's Popcorn you choose, I know you'll enjoy it In fact, you have my guarantee. - Ed Herr, President.