New look. Medicated. 7 moisturizers & 3 vitamins. Colloidal oatmeal 2%. Relieves 5 symptoms. Redness/irritation. Itchiness. Dryness. Roughness. Scaling/peeling. For dry to extra dry skin. 8 out of 10 Eczema sufferers had significant symptom relief (in a clinical study of eczema sufferers in 2 weeks). Developed and tested by dermatologists. Free from fragrances, dyes, and steroids. Sold by weight not volume. Exclusive formula. The makers of Gold Bond do not manufacture private label brands. Terracycle.