No Artificial sweeteners. Distinguished by a creamy and rich taste, Swiss Miss is a cocoa of superior quality. From its origins in Menomonie, Wisconsin, where e created the first instant cocoa in 1957, Swiss Miss is the result of blending the finest imported cocoa powder with the freshest milk. But what makes this cocoa so special is not just the quality ingredients, it's quality care and commitment by the proud employees in Menomonie to make a truly wonderful cocoa. A cocoa that you'll feel great about sharing with your family and friends.